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Temos

Temos

Pelningų įžvalgų pateikimas (tikslams – augimui, pelnui, populiarumui ir pan.).

  • Duomenų analizė + matematinis prognozavimas + reklama = nauji klientai (pelnas, augimas)

Duomenų prognozavimas

  • Matematinio prognozavimo modelio panaudojimas detaliai analizei.
  • Matematinis modeliavimas – tikimybės įvertinimas konkrečiam įvykiui.
  • Ekspertinis segmentavimas pagal taisykles (klientų, asortimento, paslaugų).
  • Įvykio tikimybės prognozavimas ateičiai.
  • Sistemų ir procesų simuliavimas su GPSS.

Duomenų analizė

  • Google Analytics + Google Tag Manager = Duomenų fiksavimas ir analizė, pateikimas.
  • E-komercijos duomenys užsienio eksportui = sėkmingos el. prekybos sudedamosios dalys.
  • E-komercijos duomenys esamai rinkai, klientų segmentai.
  • SEO auditas (duomenų optimizavimas paieškos sistemoms) + Planas = Organinės paieškos augimas.

Reklama ir auditorija

  • Digital reklama = Google Ads, Youtube ads, FB ads.
  • Email marketing = peržiūrų, paspaudimų kiekiai.
  • Google remarketing + cookies = auditorijos plėtra, cross/upselling auditorijos sellingas.
  • Campaign analizė (ROI).

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Žodynas:

Angliškai – lietuviškai

Discover – atrask

solutions – sprendimai

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AIMIA – reikia išlupti senus PPT PDF ir prezentacijas iš webo

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Discover more of your business

Our solutions uncover the most granular details to inspire the big picture ideas, helping business leaders envision the future and take decisive action.

Know your consumers
Make shopper-centric decisions with a complete picture of consumer habits and trends.

Innovate your products
Create, evolve, and market your products to consistently grow your business.

Refine your assortment
Identify and implement a product mix that meets the needs of your diverse market.

Perfect your channels
Leverage granular, flexible models to expand the availability of your products.

Maximize your revenue
Uncover the story behind your revenue to pursue opportunities for growth.

Optimize your performance
Strengthen the efficiency of your products and services to elevate your results.

Amplify your data
Streamline the way you share information across systems to drive successful collaborations.

Industries
Retail
Hospitality
Airlines
Financial Services
CPG/FMCG
Media & Telcom

Retail:

everage partner capital and funding to offer your customers additional value and compelling experiences that drive engagement and CLV
Kognitiv enables retailers to use collaborative commerce to offer their audiences the personalized and memorable experiences needed to attract and retain today’s consumers.

Our technology, services and collaboration model provide the framework for retailers to manage, scale and optimize their networks and the efficiencies, profitability and opportunity that comes with collaboration.

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Increase Share of Wallet
Drive member transactions and engagement through partner-funded experiences.
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Enhance Customer Lifetime Value
Grow and optimize CLV through the cost-effective acquisition and engagement of members via shared audiences from funded partner campaigns.
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Access to an Ecosystem of Customers
Kognitiv’s secure platform enables retail brands to match their audiences with partners to identify shared and new customers and co-create disproportionate value for them.
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Unlock Funding Capital
Benefit from a network of cost-efficient partners providing allocated products, services and capital you can apply as added value to your customers or funding for your initiatives.
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Time to Value
Our platform provides a reliable framework for efficient, scalable collaboration with partners and integrates seamlessly with your existing technology, services and partner networks.
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Pay for Performance
Our goal is to meet your key business objectives, and that’s why Kognitiv developed a pay-for-performance business model, where our success is directly tied to meeting your goals.
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Partner Data and Segmentation
Unlock net-new segmentation and customer insights from zero-party and first-party data sets to target relevant customer profiles and craft effective personalized experiences that drive value and engagement.
Managed Loyalty Services
Find differentiation in retail loyalty by personalizing every touchpoint along the customer journey. By starting with a customer-centric, data driven loyalty construct and leveraging predictive modeling, Kognitiv helps brands build emotional connections with consumers.

Hospitality:

Opportunities for
Hospitality
Build direct relationships to create exceptional experiences for customers
Kognitiv provides hotels, resorts, vacation clubs and ownership groups with the technology, infrastructure and services to transform their distribution, marketing and experiences with collaborative commerce.

Capitalize on partnerships to reach targeted audiences and segments, increase yield on inventory to build direct relationships with customers, control their experiences and bring them back, again and again.

For Hotel Groups
Vacation Clubs & Ownership Groups
Increase direct bookings and visibility with ideal consumer segments
Avoid high commissions and ineffective CPC advertising costs
Provide guests with more value at less cost
Improve yield on inventory and under-utilized capacity without sacrificing future direct opportunities and brand equity
Control your customer experience and relationships
Maintain ownership of your guest data and build insights
Access zero-party data from partner audiences to offer personalized experiences and preferential treatment
Build deeper, lasting relationships over time
Get in touch
Collaborate directly with partners to offer your customers more products and services they value
Tap into new products and services relevant to targeted customer segments you seek to grow
Gain the ability to provide your customers with exchange options without outsourcing to an indirect party
Maintain ownership of your member experiences and customer data
Non-disruptive environment to gain insights and test new ideas with partners
Access zero-party data from partner audiences to offer personalized experiences and preferential treatment
Keep your owners and members invested long term
Get in touch
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Direct P2P Networking
Build direct relationships and lines of communication with consumers through partner marketplaces and receive critical data to anticipate their needs and enhance each experience.
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No Commission or CPC costs
No commissions or CPC advertising fees means higher margins and additional resources to fund additional value and experiences for your customers.
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Growth & Innovation
Direct channels, no commissions and P2P data connectivity offers a safe and secure, data-rich environment for experimentation and innovation without disruption to day-to-day operations.
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Provide More for Less
Leverage partner inventory and funding to provide customers with additional services, and expanded redemption and exchange options.
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Complete Visibility and Ownership
Provide customers with additional services, redemption options and exchange options under your own brand, so you own the experience and gain share of mind (and wallet).
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Increase Yield and Maintain Price Integrity
Optimize your yield on inventory throughout the year without applying heavy discounts that damage your brand equity by funding value for consumers with partner currencies and services.
Kognitiv Hotel Technology
Our Hotel Technology product portfolio provides a range of tools for hotels to meet and exceed business goals, while creating a seamless experience for guests. From synchronizing inventory to dedicated booking engine and building strong partner networks, Kognitiv’s Hotel Technology builds the direct guest relationships that translate to continued repeat stays.

Opportunities for
Airlines
New audiences, expanded offerings and direct channels increase engagement and grow revenue
Collaborative commerce with Kognitiv enables airlines to unlock new sources of revenue and unearth additional value for their customers.

Build direct channels, connect with new audiences and leverage allocated products and services from partners to provide customers with more value, flexibility, personalization and ultimately, better experiences.

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Expand Your Network
Kognitiv provides the end-to-end technology, services and framework for airlines to deepen existing relationships and benefit from new efficiencies and profitability through collaboration with partners.
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Grow and Secure Future Revenue
Receive goods, services and funding from partners to expand your offerings, grow revenues and invest in your initiatives.
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Deepen Customer Engagement
Connect directly to partner audiences, inventory and data to deliver enhanced value, choice and experiences that drive engagement.
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Guided Growth
Kognitiv provides services and strategy to manage and optimize new and existing partnerships, distribution channels, segments, loyalty programs, marketing campaigns and offers at scale.
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Increase Market Share & Reach
Kognitiv enables airlines to connect directly with new audiences and leverage zero-party data to own each relationship and fully control their customer experience.
Managed Loyalty Services
Kognitiv’s team brings decades of industry and loyalty experience to help you manage the day-to-day aspects of your program to secure revenue, drive growth and increase customer engagement.

Opportunities for
Financial Services
Deliver compelling, personalized and cost-effective value through streamlined collaboration and funding from trusted partners
Kognitiv enables banks and other financial services organizations to reach new audiences and deliver compelling, hyper-personalized, cost-effective value through collaboration with trusted brands.

Our proprietary platform offers the technology, services and framework you need to manage, optimize and scale new and existing partnerships like never before.

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Offer your consumers more value and services for less by leveraging funding from a network of partners.
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Focus on your key objectives while we do the work of managing, optimizing and scaling your partnerships and returns.
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Build your network without expensive and lengthy investments in technology and partnership governance.
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Move towards sustainable offers and value propositions that keep customers engaged long after you’ve acquired them.
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Reach consumers and offer additional goods and services without losing control of valuable data and the customer experience.
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Move from discounts to offering personalized experiences and value that forge meaningful connections.
Managed Loyalty Services
Kognitiv works with brands to design the right loyalty strategy. By building the full customer journey across the entire banking relationship, brands can deliver a personalized omni-channel experience.

Opportunities for
CPG/FMCG
Expand your reach and leverage a shared view of your customer to form new insights, personalize experiences and drive engagement
Kognitiv provides CPG/FMCG brands with an all-in-one solution to gain new direct-to-consumer channels, customer insights and deeper engagement through partner audiences and collaboration.

Benefit from distribution and marketing efficiencies and a shared view of the customer only possible through collaboration.

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Holistic Customer View
Kognitiv enables partners to view a 360-degree profile of shared customers and ideal audiences for acquisition. Dynamic segmentation allows this data to power personalized content, offers and experiences.
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Increase Share of Wallet
Drive deeper engagement by offering your customers partner-funded experiences and value that extends beyond your core offering.
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Drive Sustainable Engagement
Savings from cost-effective distribution and access to partner-funded value provides a means for sustainable acquisition and engagement initiatives.

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Shared Insights
Kognitiv’s platform provides CPG brands with a safe network to match their audiences with those from their partners for a 360-degree view of their shared customers in order to effectively engage them.
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Unlock Funding
Benefit from a network of cost-efficient partners providing allocated capital you can pass on as added value to your customers or funding for your initiatives.
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Faster Time to Value
Our platform integrates seamlessly with your existing technology, services and partner networks and provides a reliable framework for efficient, scalable collaboration.

Opportunities for
Media & Telcom
Deliver compelling, personalized and sustainable value with partner funding and capital
Kognitiv enables media and telcom organizations to deliver unique and compelling value propositions, offers and experiences as a competitive advantage.

Our technology, services, and infrastructure provides direct connections to partner capital, funding and audiences to effectively leverage the power of collaboration at a scale not possible anywhere else.

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Fuel Acquisitions
Reach new audiences and win customers with relevant and cost-effective value propositions made possible through collaboration with trusted, complementary brands.
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Enhance Stickiness
Build meaningful connections with customers by offering personalized, brand-building experiences and value that expand to key moments of their lifecycle.
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Offer More, For Less
Attract and retain customers with compelling, yet cost-effective value propositions made possible through partner-funding and capital.
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Boost Up-Sell and Cross-Sell
Achieve (and exceed) your strategic objectives through targeted application of partner funding on key customers, segments or customer behaviors that matter to your business.
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Mitigate Churn
Kognitiv’s deep analytics recognizes key moments in the customer lifecycle and enables you to dynamically offer additional partner-funded value to customers more likely to churn or wavering in engagement.
Managed Loyalty Services
With Kognitiv’s loyalty technology, Media & Telcom brands can build holistic customer profiles across products. This unlocks the opportunity to leverage predictive analytics for automated and triggered campaigns that deliver the right message at the right time to increase customer engagement and retention.

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